Praseeja P and Dr. N.Shanmughavadivu 2018. A Study on Factors Influencing Customers to Prefer the Policies of Life Insurance of India in Palakkad District. International Journal of Engineering and Management Research. 8, 4 (Aug. 2018), 181–185. DOI:https://doi.org/10.31033/ijemr.8.4.23.