DR. MOHAMMED SAMIUDDIN SAHEM. Cross-Cultural Marketing Communication: A Comparative Analysis of Strategies in Global Campaigns. International Journal of Engineering and Management Research, [S. l.], v. 13, n. 6, p. 172–181, 2023. DOI: 10.31033/ijemr.13.6.21. Disponível em: https://ijemr.vandanapublications.com/index.php/ijemr/article/view/1483. Acesso em: 3 jul. 2024.