Mr. Satish Rewatkar, and Dr. A. K. Mansuri. “A Study of Marketing Strategies Adopted by Software Companies in Vidharbha Region”. International Journal of Engineering and Management Research, vol. 6, no. 6, Dec. 2016, pp. 185-92, https://ijemr.vandanapublications.com/index.php/ijemr/article/view/1367.