Khuram Faraz, Dr. Abdul Aziz Khan Niazi, Usman Zafar, and Usman Zafar. “Point of Time and Effectiveness of Cause-Related Marketing: Strike While the Iron Is Hot”. International Journal of Engineering and Management Research, vol. 10, no. 5, Oct. 2020, pp. 119-31, doi:10.31033/ijemr.10.5.20.