Dr. Sourabh Bhattacharya, and Prof. Moutan Roy. “Neuromarketing: A Systematic Review of Scholarly Articles”. International Journal of Engineering and Management Research 11, no. 5 (October 30, 2021): 181–192. Accessed July 3, 2024. https://ijemr.vandanapublications.com/index.php/ijemr/article/view/354.