Khuram Faraz, Dr. Abdul Aziz Khan Niazi, Usman Zafar, Usman Zafar. Point of Time and Effectiveness of Cause-Related Marketing: Strike While the Iron is Hot. int. j. eng. mgmt. res. [Internet]. 2020 Oct. 31 [cited 2024 Jul. 3];10(5):119-31. Available from: https://ijemr.vandanapublications.com/index.php/ijemr/article/view/206