PAWAN KUMAR GUPTA. Importance of CRM in Indian Banking System - A Contemporary Insight. International Journal of Engineering and Management Research, [S. l.], v. 8, n. 2, p. 124–127, 2018. Disponível em: https://ijemr.vandanapublications.com/index.php/j/article/view/1307. Acesso em: 17 mar. 2026.