PAWAN KUMAR GUPTA. A Framework for Successful CRM Implementation in Indian Banking Sector. International Journal of Engineering and Management Research, [S. l.], v. 13, n. 5, p. 31–36, 2023. DOI: 10.31033/ijemr.13.5.6. Disponível em: https://ijemr.vandanapublications.com/index.php/j/article/view/1432. Acesso em: 17 mar. 2026.