SHARMA, Kawalpreet; THAKUR, Shilpa; MOHAN, Tanya. Gender Dynamics in Digital Consumer Behavior: Analyzing Online Shopping Patterns and Advertising Preferences in Ludhiana City. International Journal of Engineering and Management Research, [S. l.], v. 15, n. 2, p. 193–198, 2025. DOI: 10.5281/zenodo.15461235. Disponível em: https://ijemr.vandanapublications.com/index.php/j/article/view/1740. Acesso em: 18 mar. 2026.