RUDRESH, S; UNNI, Manu Vasudevan. Impact of Customer Based Brand Equity on Brand Preference and Purchase Intention. International Journal of Engineering and Management Research, [S. l.], v. 15, n. 2, p. 227–237, 2025. DOI: 10.5281/zenodo.15612777. Disponível em: https://ijemr.vandanapublications.com/index.php/j/article/view/1753. Acesso em: 17 mar. 2026.