NAIK, Sneha; THULE, Reet Mayuresh; NAYAK, Arpita Sagar. The Impact of Artificial Intelligence on Advertising and Marketing Strategies: A Study on Personalization, Consumer Behavior, and Brand Engagement. International Journal of Engineering and Management Research, [S. l.], v. 15, n. 3, p. 69–74, 2025. DOI: 10.5281/zenodo.15826606. Disponível em: https://ijemr.vandanapublications.com/index.php/j/article/view/1769. Acesso em: 17 mar. 2026.