OAK, Pooja Prasad; MARKANDEYA, Anaya Aditya. FOMO and Impulse Buying: A Behavioral Study of Gen Z in the Fashion Market. International Journal of Engineering and Management Research, [S. l.], v. 15, n. 3, p. 75–88, 2025. DOI: 10.5281/zenodo.15833671. Disponível em: https://ijemr.vandanapublications.com/index.php/j/article/view/1770. Acesso em: 17 mar. 2026.