ANOOP GURUNATHAN, A. Data-Driven Marketing Strategies for Start-Up Companies: A Literature-Based Analytical Study. International Journal of Engineering and Management Research, [S. l.], v. 16, n. 1, p. 1–10, 2026. DOI: 10.31033/IJEMR/16.1.2026.1834. Disponível em: https://ijemr.vandanapublications.com/index.php/j/article/view/1834. Acesso em: 17 mar. 2026.