MOHANAPRIYA, S; BIRUNDHA DEVI, J. Impact of Co-Branding Strategies on Consumer Perception and Business Performance in Online Selling Platforms. International Journal of Engineering and Management Research, [S. l.], v. 16, n. 2, p. 38–44, 2026. DOI: 10.31033/IJEMR/16.2.2026.1869. Disponível em: https://ijemr.vandanapublications.com/index.php/j/article/view/1869. Acesso em: 8 may. 2026.