NATH, Soma. The Influence of Customer Relationship Management on Cross-Selling and Upselling Strategies in Marketing. International Journal of Engineering and Management Research, [S. l.], v. 10, n. 6, p. 186–188, 2020. DOI: 10.31033/IJEMR/10.6.2020.1884. Disponível em: https://ijemr.vandanapublications.com/index.php/j/article/view/1884. Acesso em: 22 may. 2026.