NATH, Soma. Feed the Common Good- Impact of Social Marketing on Consumer Behaviour - A Study Based in Kolkata. International Journal of Engineering and Management Research, [S. l.], v. 11, n. 5, p. 229–234, 2021. DOI: 10.31033/IJEMR/11.5.2021.1885. Disponível em: https://ijemr.vandanapublications.com/index.php/j/article/view/1885. Acesso em: 10 may. 2026.