CHAWLA, Govind. Factors Influencing Consumer Buying Behaviour in Live Commerce and Traditional E-commerce Platforms: A Study of Indian Consumers. International Journal of Engineering and Management Research, [S. l.], v. 16, n. 4, p. 1–6, 2026. DOI: 10.31033/IJEMR/16.4.2026.1935. Disponível em: https://ijemr.vandanapublications.com/index.php/j/article/view/1935. Acesso em: 23 aug. 2026.