GHANVAT, Sudipkumar; JOSHI, Shreya; SHINTRE, Aditi. Modelling Customer Lifetime Value under Endogenous Marketing Interventions: A Structural Bayesian Approach. International Journal of Engineering and Management Research, [S. l.], v. 16, n. 4, p. 65–75, 2026. DOI: 10.31033/IJEMR/16.4.2026.1938. Disponível em: https://ijemr.vandanapublications.com/index.php/j/article/view/1938. Acesso em: 13 sep. 2026.