PRASANNA, Alice; KUMARESAN, R. Global Marketing Strategies in the Digital Era: An Analysis of Opportunities, Challenges and Consumer Engagement. International Journal of Engineering and Management Research, [S. l.], v. 16, n. 4, p. 57–64, 2026. DOI: 10.31033/IJEMR/16.4.2026.1940. Disponível em: https://ijemr.vandanapublications.com/index.php/j/article/view/1940. Acesso em: 10 sep. 2026.