Dr. Aarti Deveshwar, and Rashmi. “The Influence of Social Media Engagement on Various Outcomes - Brand Equity, Value Co-Creation and E-Word of Mouth”. International Journal of Engineering and Management Research 13, no. 5 (October 1, 2023): 1–9. Accessed March 17, 2026. https://ijemr.vandanapublications.com/index.php/j/article/view/1391.