1.
Ghanvat S, Joshi S, Shintre A. Modelling Customer Lifetime Value under Endogenous Marketing Interventions: A Structural Bayesian Approach. int. j. eng. mgmt. res. [Internet]. 2026 Aug. 22 [cited 2026 Sep. 13];16(4):65-7. Available from: https://ijemr.vandanapublications.com/index.php/j/article/view/1938