Sruthi SG, Irshad V. Mental Accounting Biases in Corporate Decision-Making: Evidence from Indian Managers. int. j. eng. mgmt. res. [Internet]. 2026 Oct. 21 [cited 2026 Oct. 21];16(5):6-10. Available from: https://ijemr.vandanapublications.com/index.php/j/article/view/1949