Tawseef Ahmad Ganaie, Prof. Mushtaq Ahmad Bhat. Relationship Marketing Practices and Customer Loyalty: A Review with Reference to Banking Industry. int. j. eng. mgmt. res. [Internet]. 2020 Aug. 31 [cited 2026 Mar. 17];10(4):118-25. Available from: https://ijemr.vandanapublications.com/index.php/j/article/view/226