The Influence of Social Media Engagement on Various Outcomes-Brand Equity, Value Co-Creation and E-Word of Mouth
A Deveshwar - International Journal of …, 2023 - ijemr.vandanapublications.com
A Deveshwar
International Journal of Engineering and Management …, 2023•ijemr.vandanapublications.comSocial media users' rising acceptance of them demonstrates that customers are developing
strong emotional relationships with them. The purpose of the study to The Influence of Social
Media Engagement on Various Outcomes-Brand Equity, Value Co-Creation and E-word of
Mouth.
strong emotional relationships with them. The purpose of the study to The Influence of Social
Media Engagement on Various Outcomes-Brand Equity, Value Co-Creation and E-word of
Mouth.
Abstract
Social media users' rising acceptance of them demonstrates that customers are developing strong emotional relationships with them. The purpose of the study to The Influence of Social Media Engagement on Various Outcomes-Brand Equity, Value Co-Creation and E-word of Mouth.
ijemr.vandanapublications.com
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