The Influence of Social Media Engagement on Various Outcomes - Brand Equity, Value Co-Creation and E-Word of Mouth

Authors

  • Dr. Aarti Deveshwar Associate Professor, Department of Management Studies, DCRUST, Sonipat, INDIA
  • Rashmi Research Scholar, Department of Management Studies, DCRUST, Sonipat, INDIA

DOI:

https://doi.org/10.31033/ijemr.13.5.1

Keywords:

Social Media, Brand Engagement, Brand Equity, Value Co-Creation

Abstract

Social media users' rising acceptance of them demonstrates that customers are developing strong emotional relationships with them. The purpose of the study to The Influence of Social Media Engagement on Various Outcomes - Brand Equity, Value Co-Creation and E-word of Mouth.

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Published

2023-10-01

How to Cite

Dr. Aarti Deveshwar, & Rashmi. (2023). The Influence of Social Media Engagement on Various Outcomes - Brand Equity, Value Co-Creation and E-Word of Mouth. International Journal of Engineering and Management Research, 13(5), 1–9. https://doi.org/10.31033/ijemr.13.5.1

Issue

Vol. 13 No. 5 (2023): October 2023

Section

Articles

License

Copyright (c) 2023 Dr. Aarti Deveshwar, Rashmi

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.