The Influence of Social Media Engagement on Various Outcomes - Brand Equity, Value Co-Creation and E-Word of Mouth

Authors

  • Dr. Aarti Deveshwar Associate Professor, Department of Management Studies, DCRUST, Sonipat, INDIA
  • Rashmi Research Scholar, Department of Management Studies, DCRUST, Sonipat, INDIA

DOI:

https://doi.org/10.31033/ijemr.13.5.1

Keywords:

Social Media, Brand Engagement, Brand Equity, Value Co-Creation

Abstract

Social media users' rising acceptance of them demonstrates that customers are developing strong emotional relationships with them. The purpose of the study to The Influence of Social Media Engagement on Various Outcomes - Brand Equity, Value Co-Creation and E-word of Mouth.

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Published

2023-10-01
CITATION
DOI: 10.31033/ijemr.13.5.1
Published: 2023-10-01

How to Cite

Dr. Aarti Deveshwar, & Rashmi. (2023). The Influence of Social Media Engagement on Various Outcomes - Brand Equity, Value Co-Creation and E-Word of Mouth. International Journal of Engineering and Management Research, 13(5), 1–9. https://doi.org/10.31033/ijemr.13.5.1

Issue

Vol. 13 No. 5 (2023): October 2023

Section

Articles

License

Copyright (c) 2023 Dr. Aarti Deveshwar, Rashmi

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Research Articles in 'International Journal of Engineering and Management Research' are Open Access articles published under the Creative Commons CC BY License Creative Commons Attribution 4.0 International License http://creativecommons.org/licenses/by/4.0/. This license allows you to share – copy and redistribute the material in any medium or format. Adapt – remix, transform, and build upon the material for any purpose, even commercially.

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