Vol. 16 No. 4 (2026): August Issue

Articles

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  Factors Influencing Consumer Buying Behaviour in Live Commerce and Traditional E-commerce Platforms: A Study of Indian Consumers

  Dr. Govind Chawla

  1-6

  • 131
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  A Real-Time Automated Attendance System Using Face Recognition

  Deepak Kumar, Md. Nafees Alam, Kajal Kumari, Sanjeev Suman Sharma

  7-21

  • 138
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  From Pilgrimage to Personal Transformation: Conceptualizing the Experiential Outcomes of Spiritual Tourism

  Dr. Kunal Gaurav, Dr. Avinash Pawar, Dr. Suyog Sapkal

  22-32

  • 102
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  Applicability of AI in Due Diligence Process of Mergers and Acquisitions: An Exploratory Study

  Kartik Kumar Satvedi, Sushma Rani

  33-52

  • 109
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  Algorithmic Talent Management: A Literature Review on the Usage and Impact of Artificial Intelligence in Human Resource Management

  Dr. Partha T.

  53-56

  • 559
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  Global Marketing Strategies in the Digital Era: An Analysis of Opportunities, Challenges and Consumer Engagement

  Alice Prasanna, Dr. R. Kumaresan

  57-64

  • 360
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  Modelling Customer Lifetime Value under Endogenous Marketing Interventions: A Structural Bayesian Approach

  Sudipkumar Ghanvat, Shreya Joshi, Aditi Shintre

  65-75

  • 658
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  Brake Tire Sense-AI: An Artificial Intelligence-Based Smart Diagnostic Framework for Early Detection of Brake and Tire Failures in Commercial Trucks to Reduce Severe Highway Accidents

  Umair Naseer, Binu Benedict

  76-88

  • 557
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  Payment System Instruments in India

  Pankaj Kumar Mishra, Prof. Sudhanshu Pandiya, Anurag Mani Tripathi

  89-94

  • 362
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  Integrating Generative Artificial Intelligence (GenAI) into Entrepreneurship Education (EE) to Improve Engagement, Higher-Order Thinking, and Entrepreneurial Competencies: A Systematic Literature Review

  Tashneen Bhullar, Dr. M. Chitra, Dr. Komal Sehrawat, Dr. Shivangi Dixit, Dr. Gaytri Devi

  95-114

  • 363
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