The Impact of Influencers on Consumer’s Content Consumption of Online Streaming Platforms in Delhi
DOI:
https://doi.org/10.31033/ijemr.14.6.5-10Keywords:
Influencers, Consumers, Digital Content Consumption, Online Streaming PlatformsAbstract
This study aims to provide fruitful insights regarding the impact of influencers on digital content consumption on online streaming platforms among consumers of Delhi by considering some demographic aspects. We did a systematic literature review to find out the impact of influencers on digital content consumption in Delhi. It also consists of the various genres and streaming platforms that are famous nowadays in Delhi. The Systematic literature review technique is used in a way that will find the appropriate variables and entertain the exact research gap found during the process. This study includes 250 individuals from different characteristics with the help of convenient sampling techniques. It also indicates the perception of people residing in Delhi regarding content consumption across different online streaming Platforms. The outcome of this study suggests the role of influencers affecting various demographics and consumer engagements while consuming digital content.
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Copyright (c) 2024 Kumar Bharat, Sudesh Srivastava
This work is licensed under a Creative Commons Attribution 4.0 International License.
Research Articles in 'International Journal of Engineering and Management Research' are Open Access articles published under the Creative Commons CC BY License Creative Commons Attribution 4.0 International License http://creativecommons.org/licenses/by/4.0/. This license allows you to share – copy and redistribute the material in any medium or format. Adapt – remix, transform, and build upon the material for any purpose, even commercially.
