AI in E-Commerce: The Impact of Predictive Recommendation Engines on Customer Retention and Sales

Authors

  • Dr. Chitranjan Singh HOD and Assistant Professor, Department of Commerce, Government Degree College, Raza Nagar, Swar, Rampur, Uttar Pradesh, India

DOI:

https://doi.org/10.31033/IJEMR/16.3.2026.1919

Keywords:

Artificial Intelligence (AI), Customer Relation, Salesforce Security

Abstract

Artificial intelligence (AI) in e-commerce—specifically predictive recommendation engines—has fundamentally transformed digital retail. By analyzing vast datasets, these systems anticipate consumer needs, delivering hyper-personalized shopping experiences. Consequently, businesses experience profound improvements in customer retention, prolonged session engagement, and significant spikes in conversion rates and overall sales.

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References

https://www.teradata.com/insights/ai-and-machine-learning/ai-recommendation-engines

https://www.ibm.com/think/topics/collaborative-filtering

https://redis.io/blog/what-is-content-based-filtering/

https://www.mdpi.com/2504-2289/10/2/46

https://www.researchgate.net/publication/392764880_AI-Driven_Hyper-Personalization_as_a_Competitive_Advantage_for_Emerging_Retail_Startups

https://www.researchgate.net/publication/299857815_Doing_Better_but_Feeling_Worse_The_Paradox_of_Choice

https://ijsrmt.com/index.php/ijsrmt/article/view/561

https://www.envive.ai/post/ai-personalization-recommendations-conversion

https://www.researchgate.net/publication/375017014_The_Impact_of_Algorithmic_Product_Recommendation_on_Consumers'_Impulse_Purchase_Intention

https://ijcrt.org/papers/IJCRT2507474.pdf

https://www.mdpi.com/0718-1876/21/6/166

https://www.rinf.tech/ai-powered-personalization-in-digital-products/

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Published

2026-06-12
CITATION
DOI: 10.31033/IJEMR/16.3.2026.1919
Published: 2026-06-12

How to Cite

Singh, C. (2026). AI in E-Commerce: The Impact of Predictive Recommendation Engines on Customer Retention and Sales. International Journal of Engineering and Management Research, 16(3), 51–54. https://doi.org/10.31033/IJEMR/16.3.2026.1919

Issue

Vol. 16 No. 3 (2026): June Issue

Section

Articles

License

Copyright (c) 2026 Chitranjan Singh

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Research Articles in 'International Journal of Engineering and Management Research' are Open Access articles published under the Creative Commons CC BY License Creative Commons Attribution 4.0 International License http://creativecommons.org/licenses/by/4.0/. This license allows you to share – copy and redistribute the material in any medium or format. Adapt – remix, transform, and build upon the material for any purpose, even commercially.