Role of Startups in Employment Generation: An Analytical Study

Abstract

India, being a developing nation with a mixed economy, and a large population of 146.7 crore peoples, continues to experience significant challenges, including persistent unemployment issues, highlights that the country requires around 78.5 lakh new jobs every year. To address these challenges, the Government of India has introduced several policy measures aimed at encouraging entrepreneurship and generating employment. The present study evaluates the performance of the Start-up India initiative with a specific focus on Shivamogga district of Karnataka and also aims to evaluate how startup India Initiative have contributed to job creation across various sectors in the study area. The study employed the Analytical research design, depending on the primary data collection through a structured questionnaires from 330 respondents on selected start-ups for the evaluation of employment trends, number of jobs created and the nature of employment opportunities created by start-ups and also assesses the role of government support and other facilities to increase employment opportunities. The study adopts Descriptive Statistics, Paired samples T-test, Chi-square goodness of fit, Correlation and Poisson regression model were used for analyzing the data and prediction. The findings of the study indicates that the start-up India initiative has positively influenced job creation in different sectors.