Impact of Direct to Home Services on Television viewing habits of Rural Consumers: A Comprehensive Study of Rural area of North Gujarat

Authors

  • Kavita A. Trivedi Faculty – BBA Department (S. K. College of Business Management), HNG University, Patan 384 265 (Gujarat), INDIA

Keywords:

DTH, Television, Data

Abstract

In this research paper we show the scope for further growth as television penetration in India. Presently, TV channels are distributed through cable TV, Direct to Home (DTH), terrestrial and Internet Protocol Television (IPTV) networks. Majority of the distribution is through cable TV and DTH platforms. The key entities in cable TV services are Broadcasters, Multi System Operators (MSOs) and Local Cable Operators (LCOs).

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Published

2016-04-30

How to Cite

Kavita A. Trivedi. (2016). Impact of Direct to Home Services on Television viewing habits of Rural Consumers: A Comprehensive Study of Rural area of North Gujarat. International Journal of Engineering and Management Research, 6(2), 97–102. Retrieved from https://ijemr.vandanapublications.com/index.php/j/article/view/702

Issue

Vol. 6 No. 2 (2016): April Issue

Section

Articles

License

Copyright (c) 2016 Kavita A. Trivedi

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Research Articles in 'International Journal of Engineering and Management Research' are Open Access articles published under the Creative Commons CC BY License Creative Commons Attribution 4.0 International License http://creativecommons.org/licenses/by/4.0/. This license allows you to share – copy and redistribute the material in any medium or format. Adapt – remix, transform, and build upon the material for any purpose, even commercially.