A study of Marketing Strategies Adopted by Software Companies in Vidharbha Region

Abstract

In the current dynamic business environment, there is a growing quest for enhancing the business performance by the Business organizations to remain active and competitive in market. In this quest, even profit-seeking companies have recognized the importance of Value Addition in their offerings to customers to enhance their Customer Satisfaction and Customer Retention. Besides retaining the existing customers, even the importance of extending and widening the customer base, is being felt by the business organizations. Companies marketing strategy plays a vital role in this. Emerging new technologies and social media also influence the way companies do their marketing today. Different perspectives and definitions of marketing strategies are reflected in various literatures. The primary aim of this research paper is to “Study the Marketing Strategies adopted by Software Companies in Vidharbha Region”.