Vol. 16 No. 1 (2026): February Issue

Published: 2026-02-06

Articles

Data-Driven Marketing Strategies for Start-Up Companies: A Literature-Based Analytical Study

Anoop Gurunathan, A

1-10
- 748
- PDF ¹⁶
- HTML ⁶
- JSON ⁵
Ergonomic Postural Risk Monitoring of Worker Working on Lathe Machine

A.M. Kakde, S.M. Kherde

11-15
- 431
- PDF ¹⁷
- HTML ⁹
- JSON ⁵
Influence of Environmental Factors on Handloom Machine Workstation

Yogesh Mahantare, G.V. Thakre

16-18
- 492
- PDF ¹²
- HTML ⁷
- JSON ⁶
An Investigation into the Regulation of Artificial Intelligence in Financial Markets Using Organisational Responses and Legislative Barriers

V.A. Ragavendran, R. Bhavesh Jain

19-26
- 973
- PDF ¹⁰
- HTML ⁶
- JSON ⁴
Aligning Organisational Culture with Change Management in Modern Healthcare

Upama Biswas, Karma Dolma Sherpa, Khushi Chettri, Shyam Sundar Prasad, Suryakshi Bhakat

27-37
- 734
- PDF ⁸
- HTML ⁴
- JSON ²
Problems of Bee Farming in Rural Maharashtra: A Case Study of Patgaon Village

Umesh Balu Gadekar

38-45
- 489
- PDF ¹⁴
- HTML ²
- JSON ¹
Historical Analysis of the Nifty Midcap 100 Index Returns and its Potential to Create Wealth in Long Term

Chitranjan Singh

46-48
- 306
- PDF ⁶
- HTML ¹
- JSON ¹
Functional Freeze in Urban India: An Integrative Literature Review of Stress, Environment and Workplace Experience

Duhitha Srinivas, Sanjukta Ghosh

49-53
- 257
- PDF ²
- HTML ²
- JSON ⁰
Wearable Technologies and AI in Asthma Management: A Literature Review on Adherence Challenges and Innovations in Asthma Care

Rushal Nandeshwar, Sanjukta Ghosh

54-59
- 438
- PDF ²
- HTML ³
- JSON ¹
An Empirical Analysis of Financial Performance and Solvency Position of Selected Public Sector Banks with Parametric Statistical Techniques

Sanjib Paul, Sandip Bhattacharyya

60-71
- 281
- PDF ³
- HTML ³
- JSON ¹
Marketing Strategy that Helped Oziva: The Health and Wellness Brand

Swastika Paul

72-75
- 192
- PDF ⁴
- HTML ²
- JSON ¹
No One Can Hide: Indian Public Sector Banks’ Performance Evaluation Through OBSI: A Re- Fe Panel Approach

Hariom Gurjar

76-83
- 144
- PDF ⁵
- HTML ²
- JSON ¹
Estimating the Direction and Magnitude of Substitution Effects in MLB Event Attendance

Yong Seog Kim, Clay Moffitt

84-94
- 455
- PDF ⁶
- HTML ¹
- JSON ²
Emerging Fitness Market in India with Special Reference to being Strong Fitness Equipments Company: A Case Study

Vivek Gaud, Rajesh Kumar Pandey

95-99
- 260
- PDF ²
- HTML ⁴
- JSON ⁰
Analyzing the Impact of Systematic Risk, Market Capitalization and Firm Size on the Financial Performance of Selected Companies Listed in SENSEX

Sandip Bhattacharyya, Vinay Kumar Shaw

100-106
- 139
- PDF ¹³
- HTML ¹
- JSON ¹
Dark Pattern Marketing Practices and their Impact on Consumer Trust and Decision-Making

Trapti Jaiswal (Rai)

107-114
- 114
- PDF ⁴
- HTML ¹
- JSON ¹

Vol. 16 No. 1 (2026): February Issue

Articles

Data-Driven Marketing Strategies for Start-Up Companies: A Literature-Based Analytical Study

Ergonomic Postural Risk Monitoring of Worker Working on Lathe Machine

Influence of Environmental Factors on Handloom Machine Workstation

An Investigation into the Regulation of Artificial Intelligence in Financial Markets Using Organisational Responses and Legislative Barriers

Aligning Organisational Culture with Change Management in Modern Healthcare

Problems of Bee Farming in Rural Maharashtra: A Case Study of Patgaon Village

Historical Analysis of the Nifty Midcap 100 Index Returns and its Potential to Create Wealth in Long Term

Functional Freeze in Urban India: An Integrative Literature Review of Stress, Environment and Workplace Experience

Wearable Technologies and AI in Asthma Management: A Literature Review on Adherence Challenges and Innovations in Asthma Care

An Empirical Analysis of Financial Performance and Solvency Position of Selected Public Sector Banks with Parametric Statistical Techniques

Marketing Strategy that Helped Oziva: The Health and Wellness Brand

No One Can Hide: Indian Public Sector Banks’ Performance Evaluation Through OBSI: A Re- Fe Panel Approach

Estimating the Direction and Magnitude of Substitution Effects in MLB Event Attendance

Emerging Fitness Market in India with Special Reference to being Strong Fitness Equipments Company: A Case Study

Analyzing the Impact of Systematic Risk, Market Capitalization and Firm Size on the Financial Performance of Selected Companies Listed in SENSEX

Dark Pattern Marketing Practices and their Impact on Consumer Trust and Decision-Making

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