Vol. 16 No. 1 (2026): February Issue

Articles

• 

  Data-Driven Marketing Strategies for Start-Up Companies: A Literature-Based Analytical Study

  Anoop Gurunathan, A

  1-10

  • 828
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  Ergonomic Postural Risk Monitoring of Worker Working on Lathe Machine

  A.M. Kakde, S.M. Kherde

  11-15

  • 491
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  • HTML ⁹
  • JSON ⁸
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  Influence of Environmental Factors on Handloom Machine Workstation

  Yogesh Mahantare, G.V. Thakre

  16-18

  • 542
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  • HTML ⁷
  • JSON ⁹
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  An Investigation into the Regulation of Artificial Intelligence in Financial Markets Using Organisational Responses and Legislative Barriers

  V.A. Ragavendran, R. Bhavesh Jain

  19-26

  • 104
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  • HTML ⁶
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  Aligning Organisational Culture with Change Management in Modern Healthcare

  Upama Biswas, Karma Dolma Sherpa, Khushi Chettri, Shyam Sundar Prasad, Suryakshi Bhakat

  27-37

  • 794
  • PDF ¹³
  • HTML ⁵
  • JSON ⁴
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  Problems of Bee Farming in Rural Maharashtra: A Case Study of Patgaon Village

  Umesh Balu Gadekar

  38-45

  • 619
  • PDF ²⁰
  • HTML ²
  • JSON ³
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  Historical Analysis of the Nifty Midcap 100 Index Returns and its Potential to Create Wealth in Long Term

  Chitranjan Singh

  46-48

  • 436
  • PDF ⁵⁰
  • HTML ⁶
  • JSON ⁴
• 

  Functional Freeze in Urban India: An Integrative Literature Review of Stress, Environment and Workplace Experience

  Duhitha Srinivas, Sanjukta Ghosh

  49-53

  • 367
  • PDF ⁵
  • HTML ³
  • JSON ²
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  Wearable Technologies and AI in Asthma Management: A Literature Review on Adherence Challenges and Innovations in Asthma Care

  Rushal Nandeshwar, Sanjukta Ghosh

  54-59

  • 558
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  • JSON ⁴
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  An Empirical Analysis of Financial Performance and Solvency Position of Selected Public Sector Banks with Parametric Statistical Techniques

  Sanjib Paul, Sandip Bhattacharyya

  60-71

  • 341
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  • JSON ³
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  Marketing Strategy that Helped Oziva: The Health and Wellness Brand

  Swastika Paul

  72-75

  • 252
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  • HTML ³
  • JSON ⁹
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  No One Can Hide: Indian Public Sector Banks’ Performance Evaluation Through OBSI: A Re- Fe Panel Approach

  Hariom Gurjar

  76-83

  • 194
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  • HTML ²
  • JSON ⁴
• 

  Estimating the Direction and Magnitude of Substitution Effects in MLB Event Attendance

  Yong Seog Kim, Clay Moffitt

  84-94

  • 505
  • PDF ⁹⁹
  • HTML ⁵
  • JSON ⁴
• 

  Emerging Fitness Market in India with Special Reference to being Strong Fitness Equipments Company: A Case Study

  Vivek Gaud, Rajesh Kumar Pandey

  95-99

  • 660
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  • HTML ⁸
  • JSON ⁷
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  Analyzing the Impact of Systematic Risk, Market Capitalization and Firm Size on the Financial Performance of Selected Companies Listed in SENSEX

  Sandip Bhattacharyya, Vinay Kumar Shaw

  100-106

  • 179
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  • HTML ¹
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• 

  Dark Pattern Marketing Practices and their Impact on Consumer Trust and Decision-Making

  Trapti Jaiswal (Rai)

  107-114

  • 404
  • PDF ¹³
  • HTML ¹⁴
  • JSON ³
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  Strategic Management of Mineral Resources in China: Economic, Environmental, and Policy Perspectives

  Wang Qiu, Ahmed Razman Abdul Latiff

  115-125

  • 266
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  • HTML ¹
  • JSON ²
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  A Study on the Performance of PGI with Reference to West Bengal

  Ishani Singha, Nandlal Pandey

  126-129

  • 374
  • PDF ²
  • HTML ²
  • JSON ²
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  The Impact of Digital Payment Apps (UPI, Paytm, Apple Pay) on Spending Behavior: A Comprehensive Analysis

  Chitranjan Singh

  130-133

  • 253
  • PDF ²
  • HTML ¹
  • JSON ⁵