A Study on the Impact of Snapchat Usage Among Youth in Navi Mumbai: Trends, Influences, and Social Behaviour
DOI:
https://doi.org/10.5281/zenodo.15767919Keywords:
Snapchat, Youth Behaviour, Ephemeral Messaging, Social Influence, Navi Mumbai, Digital Communication, Privacy, Mental HealthAbstract
Snapchat, a leading platform in ephemeral messaging, has significantly transformed the digital habits of young people around the world. In urban areas like Navi Mumbai, it has evolved beyond being just another social media app—emerging as a powerful tool for self-expression, peer bonding, entertainment, and identity construction. This study explores how youth in Navi Mumbai engage with Snapchat and examines the broader social, psychological, and emotional implications of its use. Using a mixed-method approach through surveys and interviews, the research identifies motivations such as privacy concerns, the desire for authenticity, entertainment needs, and peer pressure. Furthermore, it explores the impact of Snapchat on self-image, social interactions, attention span, and emotional well-being. The research highlights key concerns, including digital dependency, reduced face-to-face communication, and the pursuit of online validation. Practical recommendations are offered for educators, parents, and policymakers to promote healthier, more balanced digital practices among youth.
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Copyright (c) 2025 Vivek Garje, Rajshree Mhatre, Nilam More, Gitanjali Thakur, Snehal Bhosale, Mahesh Dhaigude, Shubham Viswasrao, Safa Parkar
This work is licensed under a Creative Commons Attribution 4.0 International License.
Research Articles in 'International Journal of Engineering and Management Research' are Open Access articles published under the Creative Commons CC BY License Creative Commons Attribution 4.0 International License http://creativecommons.org/licenses/by/4.0/. This license allows you to share – copy and redistribute the material in any medium or format. Adapt – remix, transform, and build upon the material for any purpose, even commercially.
