The Evolution of Fast Fashion Business: Key Drivers and Historical Perspectives
DOI:
https://doi.org/10.5281/zenodo.17309777Keywords:
fast fashion, business, industry evolutionAbstract
This paper explores the historical trajectory of fast fashion and its underlying drivers using Whetten's framework. By bridging existing theories across disciplines, we aim to provide multi-level insights into the industry's evolution and propose actionable directions for future inquiry. To provide a robust analytical structure, we employ David Whetten's framework for theory building. This framework, emphasizing the crucial elements of "what," "how," "why," "who," "when," and "where," will serve as a lens through which we examine the multifaceted nature of fast fashion's development. By systematically addressing these fundamental questions, we aim to move beyond descriptive accounts and offer a more theoretically grounded understanding of the industry's dynamics.
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Copyright (c) 2025 Anaya Aditya Markandeya, Ananya Gon
This work is licensed under a Creative Commons Attribution 4.0 International License.
Research Articles in 'International Journal of Engineering and Management Research' are Open Access articles published under the Creative Commons CC BY License Creative Commons Attribution 4.0 International License http://creativecommons.org/licenses/by/4.0/. This license allows you to share – copy and redistribute the material in any medium or format. Adapt – remix, transform, and build upon the material for any purpose, even commercially.
