Neuromarketing: A Systematic Review of Scholarly Articles

Authors

  • Dr. Sourabh Bhattacharya Assistant Professor, School of Management & Social Science, Haldia Institute of Technology, INDIA
  • Prof. Moutan Roy Assistant Professor, Department of Sociology, Haldia Government College, INDIA

DOI:

https://doi.org/10.31033/ijemr.11.5.23

Keywords:

Neuromarketing, Scholarly Articles, Marketing, Management

Abstract

An extensive review of scientific literature on neuromarketing was conducted for this report. includes a full review of current-day issues of neuromarketing.

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Published

2021-10-30
CITATION
DOI: 10.31033/ijemr.11.5.23
Published: 2021-10-30

How to Cite

Dr. Sourabh Bhattacharya, & Prof. Moutan Roy. (2021). Neuromarketing: A Systematic Review of Scholarly Articles. International Journal of Engineering and Management Research, 11(5), 181–192. https://doi.org/10.31033/ijemr.11.5.23

Issue

Vol. 11 No. 5 (2021): October Issue

Section

Articles

License

Research Articles in 'International Journal of Engineering and Management Research' are Open Access articles published under the Creative Commons CC BY License Creative Commons Attribution 4.0 International License http://creativecommons.org/licenses/by/4.0/. This license allows you to share – copy and redistribute the material in any medium or format. Adapt – remix, transform, and build upon the material for any purpose, even commercially.

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