Employer Branding: A Literature Survey

Authors

  • Shabanabi.P Research Scholar, School of Management, Veltech Rangarajan Dr. Sagunthala R & D Institute of Science and Technology, INDIA
  • Dr. Geeta Kesavaraj Associate Professor, School of Management, Veltech Rangarajan Dr. Sagunthala R & D Institute of Science and Technology, INDIA

Keywords:

Employer, Branding, Employee, Retention, Attracting, Culture

Abstract

The working environment, now-a-days is becoming increasingly competitive. To reach that competition, Employer Branding is fast emerging as a long term human resource strategy to attract and retain talented work force. The purpose of this research paper is to make a conceptual Literature of review. Our most definitive finding concerns the impact of Employer Branding .Which can be firmly linked to Brand.

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Published

2019-04-30

How to Cite

Shabanabi.P, & Dr. Geeta Kesavaraj. (2019). Employer Branding: A Literature Survey. International Journal of Engineering and Management Research, 9(2), 141–146. Retrieved from https://ijemr.vandanapublications.com/index.php/j/article/view/452

Issue

Vol. 9 No. 2 (2019): April Issue

Section

Articles

License

Research Articles in 'International Journal of Engineering and Management Research' are Open Access articles published under the Creative Commons CC BY License Creative Commons Attribution 4.0 International License http://creativecommons.org/licenses/by/4.0/. This license allows you to share – copy and redistribute the material in any medium or format. Adapt – remix, transform, and build upon the material for any purpose, even commercially.

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