A Comparative Study on Ratings of Indian Wine with Imported Wine
DOI:
https://doi.org/10.31033/ijemr.11.6.15Keywords:
Imported Wine, Indian Wine, Wine Attributes, Wine Consumers, Wine RatingsAbstract
The study attempts to determine the gaps of wine consumers ratings to Indian wine as compare with imported wine. Twelve parameters are used to compare the ratings of Indian with Imported wine on five-point scale. 325 wine consumers have selected for this study from major wine consuming regions of India. Correlation Coefficient and student t test were used to examine wine consumers ratings. The study found that there is highly significant difference in the ratings given to Indian and Imported wine. This paper reveals that wine consumers consider imported wine superior to Indian wine.
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Copyright (c) 2021 Dr. Abhishek Kumar
This work is licensed under a Creative Commons Attribution 4.0 International License.
Research Articles in 'International Journal of Engineering and Management Research' are Open Access articles published under the Creative Commons CC BY License Creative Commons Attribution 4.0 International License http://creativecommons.org/licenses/by/4.0/. This license allows you to share – copy and redistribute the material in any medium or format. Adapt – remix, transform, and build upon the material for any purpose, even commercially.
