Impact of Diversification Strategies on Multinational Firms’ Performance in Zambia’s Food Sector
DOI:
https://doi.org/10.5281/zenodo.15796104Keywords:
Diversification Strategy, Firm Performance, Zambia, Horizontal Diversification, Food and Beverage Sector, ROIAbstract
This study investigates the impact of diversification strategies on the performance of multinational firms within Zambia’s food sector. Drawing from four types of diversification strategies—vertical, horizontal, concentric, and conglomerate—the study employs a descriptive survey approach and multiple regression analysis. Results demonstrate that horizontal and concentric diversification strategies significantly enhance firm performance, explaining 45.6% of its variation. The study concludes that carefully aligned diversification can provide competitive advantage and improve financial performance, especially in developing markets with volatile operating environments.
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Copyright (c) 2025 Raymond Chongo Bwembya, Norman Kachamba
This work is licensed under a Creative Commons Attribution 4.0 International License.
Research Articles in 'International Journal of Engineering and Management Research' are Open Access articles published under the Creative Commons CC BY License Creative Commons Attribution 4.0 International License http://creativecommons.org/licenses/by/4.0/. This license allows you to share – copy and redistribute the material in any medium or format. Adapt – remix, transform, and build upon the material for any purpose, even commercially.
