The Impact of AI-Enhanced Social Media Strategies on Entrepreneurial Performance

Abstract

This research aims to explore the influence of AI-enhanced social media strategies on entrepreneurial performance. The study incorporates a bibliometric analysis in the research methodology to provide a comprehensive understanding of existing literature, identify key themes, and contribute to the current knowledge base. Both China and the United States emerge as frontrunners in contributing to the scholarly discourse. The suggested insights offer promising avenues for future research, encouraging scholars to delve deeper into the strategic, human-centric, precision-oriented, collaborative, ethical, and methodological dimensions of AI-enhanced social media strategies in the entrepreneurial context.