A Study on Consumer’s Intention to Adopt Technology for UPI Payments

Abstract

Our research was conducted to examine the consumer’s intention towards adopting technology for UPI payments and to identify the factors affecting the consumer’s intention. UPI is a digital payment system that facilitates instant fund transfers between bank accounts through a mobile application that is available 24*7.

The research methodology involves a survey of a representative sample of consumers who are using and have used UPI or have the potential to use it in the future. The survey was conducted with data collected from 124 respondents.

This study helps to understand the importance of perceived ease of use, perceived usefulness and perceived security in driving consumer’s intention to adopt technology for UPI payments. The results suggests that it is important for the UPI technology providers to focus on enhancing the perceived usefulness, perceived ease of use and perceived security of their technology to encourage adoption and usage among customers.