The Beard Culture: Analysing Youngster’s Preferences and Perceptions in Odisha

Authors

  • Prof. Debasish Rout Assistant Professor, Amity Global Business School, Bhubaneswar, INDIA
  • Dr. Somabhusana Janakiballav Mishra Assistant Professor, Amity Global Business School, Bhubaneswar, INDIA
  • Prof. Debabrata Sahoo Lecturer in Management, DAV School of Business Management, Bhubaneswar INDIA
  • Tejaswini Kantha Student, BBA, Xavier University, Bhubaneswar INDIA

DOI:

https://doi.org/10.5281/zenodo.11207608

Keywords:

Facial Hair, Beard, Perception, Preference, Youngsters, Odisha

Abstract

"We never know who we're influencing, when, or why. "not until the present gets consumed by the future." in the words of stephen king, "we realise when it's too late."

"Today's youth are not just following beard trends; they're embodying a cultural shift towards masculinity and self-expression." - a book called "the beard trend phenomenon: understanding cultural influences on youth".

In this digital world, where you can get updates on every celebrity and role model you follow, trends can have a strong influence on your thoughts process, beliefs, and guide your behaviour according to it. Not only that, but recent trends have the power to influence our culture and societal norms as well, making it important to understand the physiology behind it.

This article discusses the preferences and perceptions of youth in odisha being motivated to grow beards and continuously tailor them according to trends. It lists every valid argument that could be influencing young people's decision to join the beard craze. Starting with psychological elements, religious or even sports superstition, and the effect of top celebrities, everything is described in detail here.

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Published

2024-04-29

How to Cite

Prof. Debasish Rout, Dr. Somabhusana Janakiballav Mishra, Prof. Debabrata Sahoo, & Tejaswini Kantha. (2024). The Beard Culture: Analysing Youngster’s Preferences and Perceptions in Odisha. International Journal of Engineering and Management Research, 14(2), 171–177. https://doi.org/10.5281/zenodo.11207608