Study of Perception of College Going Young Adults towards Online Streaming Services

Abstract

The research conducted focuses upon the perception of college going young adults towards online video streaming services. Researcher has worked upon responses gathered from young adults, their perceptions and various options available to them. Researchers collected responses from 120 college going young adults from Pune. The respondents were from the age category of 15 to 25 years of age. The data was collected using google forms and it was analysed using Google’s analytical tools. It was found that most of the student services and these services proved to be one of the biggest sources of entertainment for these students. Traditional media is losing its lustre because of various advantages of streaming services. Students admitted that their schedule is affected because of time spent on video streaming services. Today the top three video streaming platforms are YouTube, Netflix and Hotstar.