Neuromarketing: A Systematic Review of Scholarly Articles

Dr. Sourabh Bhattacharya; Prof. Moutan Roy

doi:10.31033/ijemr.11.5.23

Neuromarketing: A Systematic Review of Scholarly Articles

Authors

Dr. Sourabh Bhattacharya Assistant Professor, School of Management & Social Science, Haldia Institute of Technology, INDIA
Prof. Moutan Roy Assistant Professor, Department of Sociology, Haldia Government College, INDIA

DOI:

https://doi.org/10.31033/ijemr.11.5.23

Keywords:

Neuromarketing, Scholarly Articles, Marketing, Management

Abstract

An extensive review of scientific literature on neuromarketing was conducted for this report. includes a full review of current-day issues of neuromarketing.

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Published

2021-10-30

How to Cite

Dr. Sourabh Bhattacharya, & Prof. Moutan Roy. (2021). Neuromarketing: A Systematic Review of Scholarly Articles. International Journal of Engineering and Management Research, 11(5), 181–192. https://doi.org/10.31033/ijemr.11.5.23