Create Shared Value - A Win-Win Business Model

Authors

  • Dr. S. Rajarajeswari Assistant Professor & Head, Department of MBA, Sri Meenakshi Govt Arts College for Women(A), Madurai, INDIA
  • K. Srinivasan Research Scholar, Department of MBA, Madurai Kamaraj University, Madurai, INDIA

DOI:

https://doi.org/10.31033/ijemr.11.3.2

Keywords:

Creating Shared Value, Business Models, Tata Motor, Bendigo and Adelaide Bank, Britannia’s Tiger Biscuits, CSR vs CSV

Abstract

Creating shared value is a framework created for enhancing economic value for the organization while simultaneously meeting the needs of the society and its challenges. This paper aims in providing structural framework of shared values and also key measures taken by various organization. This articles emphasis on adoption of shared values and its impact on enhancing the environmental performance, Stakeholder’s health, nutrition, affordability in meeting the basic requirements of stake holders and also measures in improving societal wellbeing.

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Published

2021-06-30

How to Cite

Dr. S. Rajarajeswari, & K. Srinivasan. (2021). Create Shared Value - A Win-Win Business Model. International Journal of Engineering and Management Research, 11(3), 15–21. https://doi.org/10.31033/ijemr.11.3.2

Issue

Vol. 11 No. 3 (2021): June Issue

Section

Articles