Impact of Direct to Home Services on Television viewing habits of Rural Consumers: A Comprehensive Study of Rural area of North Gujarat

Abstract

In this research paper we show the scope for further growth as television penetration in India. Presently, TV channels are distributed through cable TV, Direct to Home (DTH), terrestrial and Internet Protocol Television (IPTV) networks. Majority of the distribution is through cable TV and DTH platforms. The key entities in cable TV services are Broadcasters, Multi System Operators (MSOs) and Local Cable Operators (LCOs).