Recent Trends in Big Data Analytics and Role in Business Decision Making

Abstract

In this information overload era, we can see that a large amount of data has been available for everyone, and it helps business organizations to take strategic decisions. The rapid increase of internet and digital marketing has made increased in demand for data. And we can see that the volume of the data is very high which can't be handled using traditional systems. Data has become more valuable nowadays for organizations because of the valuable insights in the data. Present we can see that every day millions of data was generated through our daily transactions to customer interactions and various social media networks. As we can that data is of various types like structured, and unstructured data, the data need to be cleaned and it should be converted into meaningful information for the organizations.

In this paper, we are focusing on how big data will show an impact on business decision-making, and how big data will play a crucial role in the decision-making process.