Vol. 16 No. 4 (2026): August Issue

Articles

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  Factors Influencing Consumer Buying Behaviour in Live Commerce and Traditional E-commerce Platforms: A Study of Indian Consumers

  Dr. Govind Chawla

  1-6

  • 955
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  A Real-Time Automated Attendance System Using Face Recognition

  Deepak Kumar, Md. Nafees Alam, Kajal Kumari, Sanjeev Suman Sharma

  7-21

  • 108
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  From Pilgrimage to Personal Transformation: Conceptualizing the Experiential Outcomes of Spiritual Tourism

  Dr. Kunal Gaurav, Dr. Avinash Pawar, Dr. Suyog Sapkal

  22-32

  • 856
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  Applicability of AI in Due Diligence Process of Mergers and Acquisitions: An Exploratory Study

  Kartik Kumar Satvedi, Sushma Rani

  33-52

  • 754
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  Algorithmic Talent Management: A Literature Review on the Usage and Impact of Artificial Intelligence in Human Resource Management

  Dr. Partha T.

  53-56

  • 459
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  Global Marketing Strategies in the Digital Era: An Analysis of Opportunities, Challenges and Consumer Engagement

  Alice Prasanna, Dr. R. Kumaresan

  57-64

  • 160
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  Modelling Customer Lifetime Value under Endogenous Marketing Interventions: A Structural Bayesian Approach

  Sudipkumar Ghanvat, Shreya Joshi, Aditi Shintre

  65-75

  • 58
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